Challenge: Spark Kit represents a line of software products tailored to the needs of the hospitality industry. As this industry is typically technology-adverse, the products needed to be presented in a user-friendly way that would help Spark Kit’s business grow in their target market. There was also a requirement that every aspect of the product from branding to advertising, packaging and documentation maintain a cohesive, professional and high-quality look and feel.

Role: The first challenge was to determine the right market positioning for this product. I then developed a brand strategy for the product line that included naming, logo and design language. This translated into the user interface design for the software itself as well as its documentation. In addition, I designed and created brochures, flyers, packaging design, website, and trade show materials.

Result: The Spark Kit product line was successfully launched into the marketplace with a strong brand identity and design. It went on to be adopted by some of the top restaurants and hospitality organizations in Vancouver, including: The Vancouver Club, Hy’s Restaurants of Canada, Joe Fortes, The Irish Heather, Quattro Restaurants and many others.