Challenge: Reality Aero is a content developer that supports aerospace companies in a unique start-up culture that has formed in a traditionally closed marketplace. Like all start-ups, these companies need to acquire investors, clients and market acceptance. However, as their products and services are inherently technical and sophisticated, a linear video will not sufficiently tell their story. Instead, these new aerospace start-ups require a new breed of storytelling tools and technology.

Role: Working with aerospace experts, I helped them create examples of storytelling tools using virtual and augmented reality (VR and AR). This included a demonstration project in which viewers can don a VR headset to view a Saturn V rocket in its full scale, as well as manipulate and even assemble the rocket. This project involved sourcing the technical materials, creating the project specification and interface, and coordinating with aerospace and programming experts to ensure that the finished product worked well and was scientifically accurate.

Result: I created VR and AR demos along with a series of explanatory videos, a web site and brochure materials. This allowed Reality Aero to be recognized by top aerospace decision makers, influencers and clients, and confidently enter the market to produce projects in this exciting new arena.