Challenge: Olympus Scientific Instruments manufactures an impressive array of measurement devices for geologists and technicians that allow for the instant analysis of metallurgical compounds directly in the field. These devices could potentially appeal to a very large variety of industries, scientists and individuals. However, the varied and disparate needs of each potential customer often made it difficult for them to find the information necessary to make a purchase decision.

Role: Working with the distribution channel (Northern ANI), I specified a system that allowed for easy searching of technical data, as well as a highly customizable structure that provides the content in multiple formats. I was able to determine the correct scope of this project by studying the breadth of the available information and understanding the capabilities of the database and search technologies. I then worked with their team to implement the final project.

Result: An easy to access and highly searchable web and mobile based system that allows potential customers to access the technical and product information they are looking for. Through the addition of proper analytics and tracking systems, it has been confirmed that user engagement has increased dramatically.